Rembrandt, Vision, Mission & Guiding Principles

Vision, Mission & Guiding Principles


Our Vision

People living their best lives.

Our Mission

(what we do)

Offering people an environment and the means to improve their health and happiness by providing quality individual care driven by our guiding principles.

Our Purpose

(why we exist)

To provide a unique Dutch style of service that enables people to live their best possible lives as they age.

Our Guiding Principles


This is our foundation guiding principle and is inherent in everything we do. There is no English word to describe it, however it means home is comfortable, warm, cosy where people are friendly, welcoming, almost family like and use old fashioned manners.


People and their best interests are at the heart of everything we do.

Purpose & Independence

We encourage independence and everything we do has meaning and relevance.


We are committed to treating people equally regardless of ethnicity, sexual orientation, religious background, status or position.


We are straightforward, helpful, open and honest in the way we support people in our care, their families and our staff.

Empathy & Agility

We show compassion, empathy, flexibility and are responsive.


We celebrate whenever possible – achievements, happy days and special occasions.

2020-22 Strategic Plan

Horizontal 1: Year 1

Horizontal 2: Years 2 & 3

1. Maintain our core business of providing safe & quality services.1. Sustain our core business of providing safe & quality services.
2. Grow our home care market share
3. Expand our offerings to community allied health services.3. Expand established community allied health services model
4. Invest for improvement and efficiencies in our people, our assets & in new technologies.
5. Monitor new opportunities and assess each as they arise.5. Seek out and investigate new business opportunities including mergers/acquisitions.